Shared Postcard FAQ

What's included when I buy a spot?

Every spot comes with:

• One business per industry. No competitor, or business with overlapping services, shares your card
• A large-format ad, professionally designed by us and included in the price
• An offer we help you shape, built to give people a reason to act
• Unlimited revisions until you're satisfied, and your written sign-off before anything prints
• Your industry held for you on future sends
• A QR code on your ad (a bonus most local advertising skips) that points to a mobile page we build for you

Do you design the ad, or do I?

We do, and it is included. You share info on your business, we design the ad, and you approve it before it prints. Unlimited revisions until you're satisfied.

Who comes up with what we say and offer on the ad?

We do, with your feedback and approval. The offer is what gives someone a reason to act on your ad instead of setting the card down, and most direct mail does this poorly. We bring you a couple of options built on what works, and you pick the direction.

Does my offer have to be a discount?

An offer does not have to be a discount. For a lot of businesses, a free guide, a giveaway, or a no-cost consultation pulls better than a percentage off ever would.

A common route we suggest for our advertisers is informational marketing. Rather than asking someone to purchase from you the moment they see your ad, your goal is for them to provide contact info in exchange for information or other materials you can share. This signals intent, builds a database you can market to, and builds awareness of your brand for when the need arises for your product or service.

What is the QR code for?

It makes it easy for someone to reach you the moment they see your ad. They scan and land on a mobile page we build for you. We use dynamic QR codes, so we can update where a scan points without reprinting your ad. It is a small bonus most local advertising does not include.

What happens when someone scans it?

They land on a mobile page we build for your business, a clean next step for someone who wants to reach you. We shape the page to fit what you do. Some common formats: a free-guide signup, a photo gallery with an estimate request, a coupon in exchange for contact info, or a quote form.

How do I get the leads, and do I keep them?

When someone takes that next step on your page, their name and contact details come straight to you to follow up. That contact is yours to keep and market to for as long as you want.

Do you guarantee results?

No, and be careful with anyone who does. We cannot promise you a specific number of calls from a postcard, and as a rule we don't. What you are guaranteed is the exposure: your ad in every mailbox on the route, seen and re-seen for weeks, with your industry yours alone. What comes of it depends on your offer and your business, and we build every part of the ad to give you the best shot.

Can you show me an example?

Here's a funnel we built for Cleona Coffee Roasters. A discount promo with a QR code that directs to a landing page we built. The landing page collects email addresses, and behind that gate you're shown a discount code and a link to the Cleona Coffee website to shop products (with the promo code saved to the user's copy and paste clipboard).