Direct response and brand exposure marketing
Since I started my career in 2014, I've been solving one problem: how do we get leads, convert those leads into customers, and retain those customers for the long term.
After designing websites for some local businesses around Hummelstown, one client introduced me to a shared mailer she'd been invited to advertise on.
The concept was great: share the cost of a direct mail campaign across non-competing businesses. But the execution was lacking. I saw an opportunity to improve the end result and compel residences to save the mailer (thus getting the advertisers a better ROI). We started our shared mailers in Annville and Hershey, and over time we've grown to six routes across Dauphin, Lebanon, and Lancaster counties. Over time, our advertisers have asked for our help sending their own direct mail campaigns, as well as creating custom websites, getting their brand to the top of Google, and running email marketing campaigns to nurture prospective customers.
So Keystone Local Media exists to help businesses across South Central PA to find and sell to their ideal customers.
